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Can't You Just Build A List Yourself?


In this brief article, taking a close look at what motivates subscription marketers to buy email lists (or mailing lists), the inherent shortcomings of such a method as a stand-alone strategy, and finally, why it's time to fix the way we use buying lists. When I first started working online as a teenager, I remember how badly I needed lists. My entire life, from the very beginning - when I was a teenager - was riddled with the kind of things that would invariably lead me nowhere in terms of my internet business. Things like poor grammar, badly organized sentences, and just plain bad communication skills were more than my online friends could bear.


The problem was that it was virtually impossible to find good information that would help me improve my writing skills or develop good communication skills. I could try to learn by reading, I suppose, but there was no way for me to know if someone else had successfully learned and used something that worked for them. I would have been wasting both time and money on trying to reinvent the wheel. It wasn't that I didn't know how to write, but I just wasn't good enough yet to get good at it yet. I soon discovered that I didn't want to buy email lists, so what did I do?


When you buy email lists, you're looking to collect contact information from people who want to receive information about your products or services. This is information that you already have on file in one form or another, because it represents the customers you have dealt with before. You need to make the effort to collect this contact information, because it's the same type of thing you're already doing when you sell products and services directly to people on your website. You send out emails about your products and services, asking for feedback about what they might be interested in purchasing from you. If someone doesn't want to respond, you won't be able to market to them effectively, either because they won't likely be interested, or because they'll misunderstand what you have to offer.


In other words, even if you don't buy email marketing lists, the efforts you make to collect the contact details of the people who've dealt with your business before can help you better understand what interests them now. That knowledge can translate into valuable research later on, once you start collecting that email information and start communicating with them. What's more, by studying the communications habits of your past customers, you can help marketers develop new contact strategies that will be better for them. So, even if you don't buy email lists, the work you do collecting customer data can help you to further your own personal interests.


You might think that a reputable email marketing list provider wouldn't want to sell its members' addresses. After all, why would they want to give away the information that they have done so much to collect? However, you can find reputable providers who do sell their members' email addresses, but only after they provide the subscribers with information that will help them themselves. Once you've bought a reputable email marketing list from a company that provides a way for its subscribers to keep their addresses for as long as they want, you'll have a ready source of targeted traffic that you can use in your own campaigns. Look for more facts about marketing at http://www.ehow.com/how_2103074_start-digital-media-ad-agency.html.


If you don't already have an opt-in email list, it's time to start looking for one. To find one that's right for you, contact a list provider that offers you the chance to subscribe to their list, and see what they provide you in exchange. If they're willing to give you something, you can't go wrong. You'll have great contact lists full of leads that you can market to later on.